Color can be the sole reason a consumer makes a purchase. It also frequently prompts repurchases, as seen with the release of new colors in such products as Beats by Dre and the iPhone 6. This occurs because colors have a psychological affect on the mind. So, when it is time to pick out the color scheme for your products or packaging, it is important to understand the impact the color you choose will have on your brand.
Understanding the Power of Color – Plastics Decorating – October, 2015