What does your branding say about your product? For so many products, the colours that carefully wrap around the merchandise define everything about them. The red packaging on Coca-Cola’s plastic bottles shouts ‘happiness’ (so much so that an entire campaign was run based on this theme). ‘Peaceful’ is how Starbucks is described, as every iced coffee is served in a plastic cup branded with a soothing green logo. And it is not at all an accident that examples like these can be found again and again.
Colour me happy: What’s your brand’s identity? – British Plastics and Rubber – August 20, 2015