Color is one of the most influential factors impacting product design and consumer buying trends. It’s one of the main subliminal factors consumers consider at point of purchase, and can make the difference in what they select and ultimately buy. Studies have shown that when consumers shop, they make their selections in mere seconds. This is why selecting the perfect seasonal colors for your products and packaging is essential, and why we’ve collected some industry advice and information to help guide your packaging color decision-making process.
Choose the Perfect Color for the Season – Packaging Strategies – February 16, 2016